WIC families are trading paper for plastic

eWIC comes to to Wisconsin

The Wisconsin WIC (Women, Infant, and Children) Program is trading in paper food vouchers, for an electronic card, similar to a debit card. For 40 years, WIC families have used paper checks to purchase the foods from WIC.

The change is being called eWIC for “electronic” WIC. eWIC arrived in La Crosse County on June 10, 2015 and will be rolled out statewide by October 1, 2015.

Participants, staff and vendors are excited about this change. This will allow participants to keep the card in their wallet, no more bulky checks to keep track of, make checking out at the store smoother and allow participants the chance to purchase only certain foods at a time, verses needing to purchase all foods on a paper check at once.

Serving more than 100,000 participants monthly throughout Wisconsin’s 72 counties and over 2,000 locally, WIC’s goal is to provide nutrition education, breastfeeding support, nutritious supplemental foods and health care referrals to low and moderate-income mothers, infants and children.

WIC helps strengthens families by providing nutrition education and wholesome foods to eligible participants.  Moms, Dads, grandparents and other caregivers are all involved in WIC too.

If you are interested in WIC services, call the La Crosse County WIC office at 608-785-9865. Appointments are available for pregnant, breastfeeding and post-partum women, infants and children up to age 5. Income guidelines are moderate and accommodate many working families.