What is money raised at Steppin’ Out in Pink used for?

LA CROSSE, Wis.– This weekend in La Crosse, thousands of people will lace up their shoes for the annual Steppin’ Out in Pink fundraiser.

The event has raised 1.3 million dollars in just six years.  All of the money raised stays right here helping support the Norma J. Vinger Center for Breast Care at Gundersen Lutheran. 

So what is the money used for?  It has made it possible for Gundersen Lutheran to bring in a research assistant to study breast cancer cells in hopes of getting closer to a cure.  “Gundersen Lutheran is extremely fortunate in that we’ve been able to secure a phd researcher who does have an interest in breast cancer and that’s Dr. Simon Shelley and so we’re very fortunate to have him as part of our staff at Gundersen Lutheran providing biomedical bench research,” says Dr. Richard Ellis.

Some of the funding also helps provide free mammograms for women in our area.  Thanks to Steppin’ Out, 200 women have received free mammograms.  It also helps fund Gundersen’s mobile mammography truck to reach women in rural areas.  “Steppin out in pink has helped funded us being able to go even further and go to the rural areas that may not have a clinic that provides mammography services so we’re able to take that clinic on wheels to them,” says Kristen Marcou from Gundersen Lutheran.