Valley View Mall helps local teachers get a kickstart to their school year

Valley View Mall partners with kickstart project to help support fundraising efforts for local classroom needs

In an effort to help support La Crosse area teachers and their schools, Valley View Mall has launched “Kickstart Your Class,” a crowdfunding campaign built in conjunction with online charity, DonorsChoose.org.

In July, Valley View Mall launched KickstartYourClass.com, a microsite that allows teachers to post DonorsChoose.org classroom project requests online so that donors can easily find and fund local school projects of their choosing. Local teachers requested everything from basic classroom supplies to items that will enhance their classroom with unique learning opportunities.

The mall reached out to local teachers to introduce them to this fundraising initiative by hosting an “Educators’ Night Out” event with special in-store promotions.

Valley View Mall is now working to connect qualifying projects with potential donors. Additionally the mall’s owner, PREIT, will be giving over $75,000 of DonorsChoose.org gift cards throughout its entire portfolio of malls to be used for the funding of select projects.

“Kickstart Your Class is our way of thanking our loyal shoppers and showing the community how much we value our students, teachers and their schools,” says Marketing Director Laurie A. Cafe, Valley View Mall. “In working with DonorsChoose.org to crowdfund these projects, we are demonstrating the true power of community.”

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