UWL football names Fruechte new offensive coordinator

This past fall Isaac Fruechte was thrown into a situation where he was calling plays for the very first time. Just a few months later he’s now in charge of creating a new offense for UW-La Crosse.

On Thursday Eagles head football coach Mike Schmidt announced the hiring of Fruechte to serve as his offensive coordinator.

Fruechte will be entering his second season with UWL starting last spring as a wide receivers coach and transitioning mid-season to quarterbacks coach and co-offensive coordinator.

“We were able to get a really good young coach but also one that will probably stay and string something together here for us. So that is the part that I’m probably most excited about,” said Schmidt.

“But he really did a great job with our players all year. The guys love him and have great relationships with him, treats them the right way and totally aligned with what our program is about.”

Fruechte came to UWL following a playing career that began by winning state championships at Caledonia High School, playing for Jerry Kill at the University of Minnesota, and spending time between the practice squad and active roster with the Minnesota Vikings.

The former wide receiver now follows in the footsteps of his father who has been a long-time football coach at state-power Caledonia.

The UW-La Crosse offense finished 2018 third in the WIAC in total offense, second in scoring and passing offense. Fruechte says he’ll begin building his offense by looking at what the Eagles did under former offensive coordinator Jake Landry who left the program last offseason and currently serves as the running backs coach at the University of Northern Illinois.

“With Coach Landry’s system when he was here in 2016 he did a heck of a job and led the conference in offense and I think that is something that we need to look into. He had a great system and had a great team so we need to build off of what he did.”

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