UW-Madison veterinary school featured in Super Bowl ad
MADISON, Wis. (AP)- The University of Wisconsin’s School of Veterinary Medicine will be featured in a Super Bowl commercial which highlights a dog that survived cancer.
WeatherTech, which makes pet care products among other things, is paying for Sunday’s $6 million, 30-second ad.
The star of the commercial is Scout, a golden retriever whose owner is WeatherTech founder and CEO David MacNeil.
Scout was diagnosed with an aggressive cancer last summer that left him with no more than a month to live. MacNeil turned to the doctors at the school’s teaching hospital.
The ad follows Scout’s road to recovery and asks for donations to the school.
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