UW-La Crosse fraternity launches fundraiser Wisconsin girl’s foundation

Girl battled brain tumor

A UW-La Crosse fraternity launched a fundraiser to support a Wisconsin girl’s wishes of helping animals.

An 8-year-old Hartland girl, whose battle with a brain tumor and love for dogs attracted a viral response on social media, died November 17. Now support for her passion of caring for canines lives on.

Chase Lehman, a student from UW-La Crosse, decided to get his fraternity, Lambda Chi Alpha, involved. The fraternity is getting other members of the Greek community to support a fundraiser for the foundation created to honor the young girl, Emma’s love of animals, the Emma Loves Dogs Foundation.

“My grandparents are Emma’s neighbor,” says Lehman. “I’ve been following her story since it first came out in January. We want to keep her memory alive. She was a very passionate young lady.”

Emma’s father, Geoff Mertens, is a 2000 graduate of UWL. Hearing of the family’s loss was incredibly sad, says Lehman, a sophomore microbiology major. “We are all part of that UWL family,” notes Lehman. “We need to reach out to people when they need us.”

To honor Emma’s memory, Lehman is organizing an “Instagram Bingo” event to raise money for the Emma Loves Dogs Foundation, a foundation Emma inspired that funds organizations that share her passion for helping animals.

The UWL chapter of the fraternity, Lambda Chi Alpha, will be sharing the bingo event on its Instagram account Dec. 2-6. People can donate by viewing the chapter’s Instagram story here. Learn more on how to play below. Other members of UWL’s Greek Life will also be sharing the event. To contribute directly to the Emma Loves Dogs Foundation here.

Emma Mertens died of a rare brain tumor, diffuse intrinsic pontine glioma, on Nov. 17. A post on her Facebook page went viral after asking dog owners to share pictures and letters. Emma’s story garnered national media attention as well including Good Morning America and U.S.A. Today.

Lehman says the fraternity is dedicated to community service and philanthropy and supporting Emma’s passion fit that goal. Earlier this semester chapter members held a food drive for the local WAFER Food Pantry, collecting 700 pounds of food.

Instagram Bingo features an online scorecard with donations ranging from $1-$5 per blank. Once a donation for an amount is made, the square is crossed out. The chapter’s goal is to blackout as many bingo cards as possible and donate all proceeds to the foundation.

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