United Way changing how it shows fundraising efforts

Now shows impact of each dollar

The campaign model of a well-known, local nonprofit is changing.

Great Rivers United Way is switching gears from focusing on fundraising, to focusing on a Community Impact Model. Through the new model, the nonprofit will pay attention to the impact of each dollar rather than the overall fundraising goal.

“One dollar a week, 52 dollars a year, that provides 288 pounds of food in some of our food pantry programs, and according to Future Farmers of America, that would feed a family of three for about a month,” said Great River United Way Director of Development Majel Hein.

United Way kicks off fundraising efforts July 19 at the ‘Day of Caring,’ an event for companies who set the fundraising pace for the nonprofit’s annual campaign.

The nonprofit provides funding for programs in six counties.