Tomah man appears in NFL’s Super Bowl 50 commercial

Scott Wilcox is a Packers fan in the commercial

By the time people were done watching the Super Bowl on Sunday, viewers took in millions of dollars’ worth of TV ads. However, one Tomah man got the million-dollar view after being asked to be in the NFL’s Super Bowl 50 commercial.

Wisconsin native Scott Wilcox has been a singer and songwriter for as long as he can remember.

“I have been writing music my whole life,” said Wilcox.

But he knows for a fact, he has been a Green Bay Packers fan even longer.

“I am Wisconsin through and through,” said Wilcox.

So when an ad popped up asking for Packers fans born in 1967 in the months of October, November and December, Wilcox knew he had apply.

“I thought, ‘Wow, finally an advantage to being old,’ so I answered the ad,” said Wilcox.

Within a few weeks of answering the ad, Wilcox was asked to be in the NFL’s 50th Super Bowl commercial

“My wife was like, ‘How can they expect you to drop everything and just go?’ and I am like, ‘It’s the super bowl commercial… duh!'” said Wilcox.

So Wilcox was off to New York, cheese wedge and all.

“I stuffed it in my suitcase. Do you know what it’s like to stuff a cheese wedge (in your suitcase)?” said Wilcox.

Once he is in New York, he couldn’t wait to get started.

“I get there early because I am nervous as heck (like) I am going to miss the thing, so I am there 45 minutes early,” said Wilcox.

Well call it a Wilcox thing or call it a Wisconsin thing, but other Packers fans did the same thing.

“The first six people to show up are all from Wisconsin,” said Wilcox.

Now if that doesn’t show the loyalty of Packers fans, Scott said he’s not sure what does but then it’s off to rehearsal.

It’s about while our team was winning the Super Bowl our parents were making us. It’s hilarious,” said Wilcox. “So you will see a wide range of people in the commercial based on when their team went to the Super Bowl.”

Needless to say, the Packers fans are the oldest of the bunch because they were Super Bowl babies in the very first Super Bowl.

“The idea is that we are all singing this song and it is different words to the melody of ‘Kiss from a Rose,'” said Wilcox.

Wilcox said some of the lines were wordy, so being a songwriter, he decided to offer some advice.

“So, a couple times I spoke up and said if you change the line like this it would be easier to sing,” said Wilcox.

Wilcox said of the three suggestions he gave, the directors took two of them.

“So I did have some input on the final commercial,” said Wilcox.

After four days of production and countless rehearsals, the shooting of the commercial finally came to an end, but Wilcox said the Wisconsinites definitely left their mark on the Big Apple.

“I think we really made a staple in New York as Green Bay Packers fans. We have talent, we have a great attitude, we have really good drive and we show up on time,” said Wilcox.

Wilcox said being part of the Super Bowl ad this year was an amazing experience because it was all about the Packers. One of his future goals is to sing the National Anthem at Lambeau Field someday.

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