More hotels means more money for area tourism

The groups designed to promote tourism rely on room tax revenue generated by hotels in the area. That's how they fund nearly all their expenses to promote tourism in the Coulee Region.

Local municipalities to combine tourism efforts

Between La Crosse, Onalaska, West Salem, Holmen and the town of Campbell there are two tourism promotion organizations. The municipalities believe joining together is a way to save money and bring more tourists in the area.