beer ads

Beer company touts higher alcohol content in Milwaukee ads

Miller Coors says advertisements touting the alcohol content of one of its cheapest beers are aimed at transparency so consumers can make informed choices.The Milwaukee Journal Sentinel reports billboards along the city's freeways say the alcohol content of Milwaukee's Best Ice is now 6.9 percent, up from 5.9 percent.Some experts connected to the beer industry are surprised the company is making alcohol content its primary pitch.