Stores in La Crosse gear up ahead of ‘Super Saturday’

We are less than a week from Christmas and this weekend a lot of shoppers are expected to hit the stores.

Nationwide sales are expected to be about $34 billion on what is being dubbed ‘Super Saturday’.

And many retail analysts estimate a surge in last minute gift-buying will make ‘Super Saturday’ the biggest shopping day this year.

Stores at Valley View Mall are doing a lot to draw shoppers in.

“Just between inventory levels, extending the mall hours and the retailers providing discounted pricing, it’s just a great time to get that last minute shopping done,” said Valley View Mall General Manager Jeff Odom.

Nearly $150 million shoppers are expected to make a purchase tomorrow, up from $134 million last year, according to the National Retail Federation.

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