LA CROSSE, Wis. (WKBT) – Wisconsin sports apparel stores are seeing business boom while the Milwaukee Bucks fight for the NBA Championship title.

At Pro Image Sports in Valley View Mall, the Store Manager says both the Bucks and the Brewers are bringing in buyers.

Forecast Update

Cloudier Skies & Cooler Today

March 26, 2023 @ 5:00 am

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Today
46°F
Partly cloudy. Highs in the upper 40s and lows in the mid 20s.
Tonight
25°F
Mostly cloudy. Low 25F. Winds NNW at 5 to 10 mph.
Tomorrow
46°F
Considerable cloudiness. Highs in the upper 40s and lows in the mid 20s.