Small businesses across Wisconsin to compete in Main Street Makeover Contest

LA CROSSE (WKBT) — Small business owners won’t want to miss out on this opportunity.

The Wisconsin Main Street Makeover Contest is hosted by the Wisconsin Economic Development Corporation (WEDC) and will reward two downtown businesses in the state with a makeover.

The lucky contest winners will either receive a 48-hour exterior makeover worth $50,000 or a 24-hour interior makeover worth $15,000.

No La Crosse business has won the contest before, yet the ambition of local owners could give them a fighting chance.

“We’ve got a very active group of small business owners who take pride in their business and want to make sure they put the best foot forward for their consumers,” said Executive Director of Downtown Main Street Terry Bauer.

Businesses will be selected based on a clear need for improvements, personal stories, and future potential among many criteria. Contest judges will also select businesses that are involved with or in support of local Main Street or Connect Communities organizations.

Applications are due Sept. 23 and winners will be announced sometime this October.

Businesses involved with WEDC should contact their director. Otherwise, owners can email for an application.

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