Sam Strong calls it a career after 32 years on La Crosse radio

Strong was the 2021 Maple Leaf Parade Marshal.

LA CROSSE, Wis. (WKBT) –  Thursday marks the end of an era.

It was the final time you’ll hear the iconic team of Keith and Sam on the radio.

After more than three decades on the air, Sam Strong is retiring.

Keith and Sam spent 17 years hosting the mornings on Z93, before moving over to Classic Hits 94.7.

Now, she says she wants to spend more time with her family and join what she calls the Oktoberfest parade marshal action group.

As you may remember, she was the 2021 Maple Leaf Parade Marshal.

As she reflects on her last day on air, Strong had one more idea of how to spend her new-found time.

“it’s been full of amazing things, so yeah it’s been good. we wouldn’t do it if we didn’t think so. he’s going to keep doing it, I’m going to sleep in,” said Sam Strong, now-former Classic Hits 94.7 and Z93 personality.

Keith and Sam have spent 32 years together on local radio.

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