Salvation Army of La Crosse County honors local heroes during National Donut Day

Donut tradition dates back to World War I

LA CROSSE, Wis. (WKBT) – The Salvation Army of La Crosse County is making their way around the area to show their support for our local heroes.

As part of National Donut Day, Salvation Army staff made stops through our area Friday.

Along the way, volunteers dropped off donuts to police, fire and EMS members from our community.

The tradition dates back to World War I when Salvation Army staff traveled overseas to support U.S. troops.

Like then, it’s a sweet way to give back.

“Certainly that was the case in war time. And that’s the case today with COVID-19 and then some of the unrest we’ve seen recently. So we’re just saying thank you,” said Salvation Army of La Crosse County Major Jeff Richardson.

While the Salvation Army is support the community, a pair of donors is challenging the community to return the favor.

A $15,000 donation match effort runs through Sunday.

The money raised will be used to fund the Emergency Shelter and Meal services, along with other programs.

Donations can be made to the organization’s Text-to-Give number by texting ‘La Crosse’ to 24365.

Donations can also be made on the Salvation Army of La Crosse County’s website.

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