Rotary Lights continues to shine for community, food banks

Annual display of lights lasts through New Years Eve

LA CROSSE, Wis. (WKBT) – A community tradition continues to shine bright along the Mississippi River in La Crosse.

It’s been nearly a month since Santa flipped the switch on this year’s Rotary Lights display.

Organizers say despite the changes, lots of people are still lining up to enjoy the festivities.

The event serves as a donation effort for area food banks.

In a year that has been so different, the tradition is bringing a sense of normalcy back to the community.

“I think because it is outdoors that we really haven’t had a slow down at all in visitation. Maybe just the opposite, because there is so few things to do right now. Rotary Lights is one that you can do by car or on foot. And I think people are really taking advantage of that,” said Rotary Lights president Pat Stephens.

Since Rotary Lights started back in 1995, volunteers have collected nearly 4.3 million food donations.

If you go, you are asked to bring a non-perishable food or cash donation to help add to the total.

The display runs nightly, through the end of the year.

If you plan to walk through Riverside, you’re asked to wear a mask.

And if you plan to drive through, know there can be traffic back ups.

Details are available on the Rotary Lights website.