Rodgers again falls short of another Super Bowl appearance

Rodgers: Medical, organizational decision for Pack

SANTA CLARA, Calif. — Aaron Rodgers again has failed to get back to the Super Bowl.

The Green Bay quarterback’s latest defeat in the NFC championship game left him short once again with the Packers’ season ending with a 37-20 playoff loss to the 49ers.

Rodgers hasn’t advanced past the conference title game since his lone Super Bowl trip and triumph after the 2010 season.

Rodgers made another futile return to the Bay Area where he starred for Cal and with far less chatter these days about the 49ers passing on him in favor of Alex Smith as top pick in 2005.