Pedestrian struck by vehicle in Black River Falls

Police: 71-year-old man in fair condition

The 71-year-old Black River Falls man who was struck by a vehicle while crossing a four-lane street is now in fair condition, according to Black River Falls police.

Emergency crews were called to N. Water Street just N. or Main Street in the City’s downtown area at about 3:45 p.m. Monday. When they arrived, they found Kieth Brown lying in the roadway being attended to by several citizens.

The preliminary investigation found that Brown was crossing the roadway outside a crosswalk when the incident occurred. Witnesses reported Brown walked into the path of an oncoming vehicle that eventually struck him after Brown entered the roadway after leaving an alley way.

Black River Falls police said Brown was treated briefly at the scene and then transported to the Black River Falls Memorial Hospital. Due to his extensive injuries, he was then air-lifted to a Marshfield medical facility for further treatment. He has been upgraded to fair condition and remains in the intensive care unit (ICU).

“With the upcoming holiday season quickly approaching both pedestrian and vehicle traffic will be at an all-time high and we all need to be a little bit more cognizant of our surroundings,” Black River Falls Police Chief Patrick LaBarbera said.  “Using crosswalks, slowing down and watching roadways in general, lead to a safe day for everyone.”