Part 1: ‘The AAU Life’ featuring La Crosse’s Kobe King

July marks the most important recruiting month in college basketball’s calendar year, and these 31 days are known in the basketball world as the summer A-A-U season.

Filled with the best tournaments and talent across the country, AAU players enter July with one goal: To make a name for yourself.

For Central High School’s Kobe King – consider that accomplished.

“This month I will only be home for five total days,” said the 16-year old King. Everything else is just basketball. It all started in Milwaukee, then Chicago, Indiana an just Atlanta last week. Tomorrow I will fly out to New York.”

Living out of a suitcase like a traveling salesman, that is the life in 20-15 for aspiring major-division one college players.The days of just playing high school hoops and landing the big scholarship offers,  just as King’s father’s cousin – Michigan Fab Five member Jimmy King did, those days are over.

“AAU is big because during your high school season, college coaches have their own season,” said King. “AAU is when they can see you.”

This summer major Division 1 coaches watch Central’s junior-to-be every time he steps on the court. And the scouts are not far behind.

According to 247sports and, King ranks as Wisconsin’s top player in the class of 2017 and tab him among the top 40 players in the nation.