ORA nears $65,000 match goal for La Crosse area projects

LA CROSSE, Wis. (WKBT) — ORA Trails has raised $59,139 toward its $65,000 fundraising goal — set after generous trail enthusiasts offered to match each dollar raised for the group.

ORA Trails’ Giving Tuesday campaign launched nearly a week ago with a $55,000 matching grant offered by a small group of ORA Trails donors. As the campaign neared its goal, another donor stepped up and offered an additional $10,000 matching grant, bringing the total to $65,000.

Randi Serres Pueschner, Co-Owner of Smith’s Bike Shop and Vice President of ORA Trails, reported, “At several times on Tuesday there were socially distanced lines at the store with people waiting to donate to ORA Trails. One especially kind donor with blank check in hand asked if $1,000 were enough? The generosity has been overwhelming.”

The funds will go toward the expansion of hiking and biking trails in the La Crosse area. ORA hopes to expand outward from the Gateway trails atop Grandad Bluff and keep the entire community connected by new trails, which it says contribute to a higher quality of life for everyone in the community. It has a goal of building 50 miles of trails over the next five years.

There is still time to help ORA Trails reach their goal by visiting their website at ORATrails.org. ORA Trails is a 501 C3 and all contributions are tax-deductible.