LA CROSSE, Wis. (WKBT) - People in the area braved freezing water for a good cause Saturday.
The La Crosse area Polar Plunge is back at Pettibone Beach and 600 people pre-registered online to jump into freezing water.
The annual event is a way to raise money for Special Olympics Wisconsin.
It helps over 10,000 athletes in the state and Polar Plunge committee members say the event is successful every year.
Last year more than $132,000 was raised for Special Olympics Wisconsin.
Northern Hills Elementary in Onalaska raised $3,000 alone.
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