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Health Tradition Health Plan to discontinue all business lines

LA CROSSE, Wis. (WKBT) - Health Tradition Health Plan (HTHP) announced today that it's in the process of discontinuing all business lines, effective over the next two to three years.

Effective 12/31/2017, HTHP will exit the Marketplace Exchange on healthcare.gov for both individuals and smaller employer plans as well as the Medicaid market in Wisconsin (BadgerCare), and the state employee and local group plans, as previously announced.

According to a news release, the decision affects approximately 30,000 members.

“We did not make this decision lightly,” said Joe Kruse, Regional Chair Administration for Mayo Clinic Health System, Southwest Wisconsin Region.  “While Health Tradition has been a successful plan for many years, it is a very small plan by industry standards.  With the uncertainty and volatility within the health care and insurance environment, after careful deliberation we determined that the business model is no longer sustainable.” 

Member services will continue through the entirety of 2018 and into 2019 to allow for final processing of claims and resolution of outstanding issues. A dedicated customer service function is being developed at Mayo Clinic Health System in La Crosse to assist members with questions and help guide them through the process, the release said. 

This decision will affect approximately 30 employees at HTHP, many of which will continue their employment in order to provide service until the final day. 


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