Bon-Ton acquired by CSC Generation, may reopen stores in Wisconsin

An Indiana-based technology firm acquired Bon-ton with plans to revitalize the brand.

"Over the last 120 years, Bon-Ton has touched the lives of tens of millions of Americans,” said Jordan Voloshin, Co-President of CSC Generation. “We couldn’t be more excited by the opportunity to continue the company’s legacy."

Bon-Ton's brick and motor stores, Bergner's, Boston Store, Carson's, Elder Beerman, Herberger's and Younkers, temporarily closed on August 29, CSC Generation said they will provide a seamless transition for customers to a new and improved online store.

The company is in advanced discussions with landlords about reopening stores in Wisconsin, Minnesota, Illinois, Colorado , and Pennsylvania, and plan to recruit former Bon-Ton associaltes, from customer service to merchandising.

"The new Bon-Ton is a department store tailored to the expectations of the modern customer," continued Voloshin. "Stores will serve as an extension of e-commerce, with extended hours from Thursday to Sunday and fewer hours during the workweek. Additional services - ranging from personal styling to interior design - will be provided in store and online, as well as more flexible ways to pay through Bon-Ton’s new store card and lease-to-own service."

"We are sprinting to get as much done as possible before the holidays. We hope that our track record of revitalizing retailers reassures Bon-Ton customers that the company is in safe hands," concluded Voloshin. 

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