LA CROSSE, Wis. (WKBT) - A new study shows how La Crosse's arts scene is bringing millions of dollars into the city.
The 'Arts & Economic Prosperity' study found La Crosse's arts organizations and events pull in $32.7 million. That amount is higher than the average for cities of La Crosse's size.
The study, conducted by the nonprofit Americans for the Arts every five years, looked at how La Crosse's nonprofit arts organizations impact the local economy.
Viterbo's Fine Arts Center director says the study shows the arts have impacted the city of La Crosse in substantial ways.
"So this study has helped us, and provided us some information, so that when we're talking to legislators, when we're talking to other businesses and say, 'Look, this is what's happening in the city,' we have something to back it up,” said Viterbo Fine Arts Center Director Michael Ranscht.
This was the third time Americans for the Arts conducted the study in La Crosse.
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