Mitch Reynolds squeaks by Vicki Markussen for La Crosse mayoral seat, despite getting outraised during campaign

Reynolds narrowly claimed victory with 4,655 votes compared to Markussen's 4,450

LA CROSSE, Wis. (WKBT) – Former journalist Mitch Reynolds was elected as the city’s next mayor Tuesday night.

“I want to make sure that I thank the people who have helped us get us to where we are right now,” Reynolds said.

Reynolds will be taking over for Tim Kabat, who announced in December he will not seek a third term.

“I have countless volunteers who’ve been on the streets from the very beginning, but also through the Polar Vortex in February,” Reynolds said.

Reynolds narrowly defeated Vicki Markussen by 205 votes, 4,655-4,450. The voting percentage was 51% to 49%.

“I’m really proud of the campaign that we ran,” Markussen said. “You know, it is my messaging that got out there.”

Reynolds received endorsements from several local organizations, including the La Crosse County Democratic Party.

Markussen says she did not accept any endorsements.

“Right or wrong, it’s still my message,” Markussen said. “And I’m proud of the way we did it.”

Reynolds says the main focus of his campaign all along was to address the needs of the people most vulnerable in the city, including minorities and the homeless.

“So grateful for those in the community who recognized the needs that we have to address in the city of La Crosse,” Reynolds said.

Markussen raised $36,108 during the campaign, which is more than Reynolds’ $20,138, according to the final campaign finance reports.

Reynolds is the former news director at Midwest Family Broadcasting in La Crosse, and is also a former daily radio show host for WIZM.

He will officially take office on April 20.