La Crosse’s King of Beer to be rebuilt

Statue's arm torn off in March

The King of Beer statue that had its arm torn off at the City Brewery in La Crosse will soon be rebuilt.

Surveillance video from March 18 showed an individual climb the statue. It appears when the person leaned forward to pose for a picture, the statue’s left arm that held a sword fell off. Three people ran from the scene.

The statue, which watches over the World’s Largest Six Pack on 3rd Street South, is made of a fiberglass shell with metal mesh inside. Bob Cary, president of Cary Specialized Services, transported King Gambinus to a company in Sparta that specializes in fiberglass statues. Cary told News 8 the statue will be rebuilt and replaced.

“It’s just a great thing that they’re replacing him because it would be totally not right to drive down 3rd Street and not see King Gambinus standing there,” Cary said.

The La Crosse Area Convention & Visitors Bureau said the Heileman Company bought the sculpture in 1939 from a non-operational brewery. The estimated repair of the statue was $750, according to the La Crosse police report.

La Crosse police told News 8 the incident is still under investigation and the three individuals shown in surveillance video have not been identified.

Below you’ll see the video the La Crosse Police Department posted to its Facebook page. If you can identify any of the individuals, call La Crosse Police Detective Sergeant Dittman at (608) 789-7214 or Crime Stoppers at (608) 784-TIPS (8477). You can text your tip and LAXTIPS to 274637 or online at