La Crosse Promise hires new Executive Director

The La Crosse Promise Board of Directors has hired Brian Liesinger as their next executive director. Liesinger brings a wide range of experience, having worked as a journalist, educator, communications specialist, and non-profit CEO.

“In La Crosse Promise, I have discovered so many people–board members, community partners, and donors–all working together with a passion for making an already great city even better through a focus on education,” said Liesinger. “What La Crosse Promise is doing for the community is inspiring, and I’m honored to have the opportunity to contribute alongside them,” said Liesinger.

Liesinger served as executive director of Heart Mountain Wyoming Foundation in Powell, Wyoming, a non-profit foundation that oversees a National Historic Landmark and museum honoring the site of a World War II Japanese American internment camp.

Liesinger fills the role left vacant after the sudden death of Jerilyn Dinsmoor last year. Dinsmoor’s leadership was instrumental to many early successes of La Crosse Promise. The most significant of those successes included the establishment of Future Centers in both Logan and Central High Schools, as well as a neighborhood revitalization program for La Crosse’s core neighborhoods.