La Crosse Central High School to become the RiverHawks

LA CROSSE, Wis. (WKBT)- La Crosse’s Central High School is closer to having a new nickname and mascot.

The change will be discussed at Monday night’s school board meeting.

According to the meeting agenda, a survey was sent to students and staff back in late November asking for ideas.

In early January, the Student Senate and department chairs were asked to vote on the top choices from the survey. A few weeks later, another survey was sent to all students and staff to determine the new mascot.

The choices were: Bandits, Cardinal, Chargers, Golden Bears, Lumberjacks, Pride (Lions), RiverHawks, and Titans.

The final vote was for the RiverHawks followed closely by the Bandits. They had 558 responses.

Six different versions were created for the logo by the graphic artist at Games People Play and the winning logo was also chosen by survey. The school received 537 responses for that vote.

The school is retiring its current “Red Raider” nickname and mascot after years of conversations about cultural appropriation.

A district representative says the school board does not need to vote to approve the name change.

Superintendent Aaron Engel says the complete changeover will likely take years.  Central Principal Troy McDonald says they’ve already ordered stickers with the new logo.