La Crosse Center renovation could mean lower profits, but still better than no renovation at all

A La Crosse Center renovation would likely mean less income generated by the facility.

That’s according to the most recent economic study the La Crosse Center Board had done.

The results were presented to the Board Wednesday evening. They show a renovation would mean less profit, but that’s mostly due to maintaining the proposed larger area,

While that may seem like a bad change, the Center’s director says it’s better than the alternative.

“As time goes on your expenses are going to remain the same or go up and the revenues aren’t going to start to tail up because you’ll get less and less business if you don’t do something with the building. So those two different parameters are going to cross, so those lines will cross, and at some point we won’t be delivering the bottom line that the City’s requiring,” said La Crosse Center Director Art Fahey.

The Board plans to get a proposal to the La Crosse Common Council in March.

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