La Crescent unveils new brand: “Growing From River to Ridge”

New logo, color theme, and tag line

LA CRESCENT, Minn. (WKBT) – La Crescent is a Minnesota city known for its apples, bluffs, and a great view of the Mississippi River.  Now the city has re-branded itself by using all of those things.

The new logo incorporates an apple with ridges, and a swoosh to represent the river. The La Crescent logo also shows off the city’s new color scheme.

Apple Capitol Red, Bluff Ridge Green, and Crescent Sky Blue.

The city first announced their efforts to re-brand last May. An attempt to better position the city for economic growth, improvement, and tourism.

“We have the event center in La Crescent, we have a new hotel, we just recently built some senior housing, there’s interest in our downtown and some future growth that we’re working on right now. So, I think everything fits together,” said La Crescent Mayor, Mike Poellinger.

La Crescent will also be rolling-out their new tag line, “Growing from River to Ridge”, on new advertising, signage, and apparel.