Kwik Trip becomes title sponsor for NASCAR Cup Series Race

ELKHART LAKE, Wis. (WKBT) — Road America announced Wednesday that Kwik Trip is now the title sponsor for the July 3, 2022, NASCAR Cup Series race at the Elkhart Lake, Wis.-track.

The 2022 race will be known as the Kwik Trip 250 presented by Jockey Made in America. The start times and broadcast details are yet to be determined.

“The opportunity to partner with a NASCAR Cup Series race at Road America is a thrill as race fans across Wisconsin and the Midwest flock to Elkhart Lake for this premier event. NASCAR fans are some of the most enthusiastic in all of sports… we look forward to sharing in the excitement next summer,” said Mark Meisner, Kwik Trip’s Director of Marketing and Advertising.

Kwik Trip, headquartered in La Crosse, is a perfect fit, said Road America president and general manager Mike Kertischer.

“They are an incredible brand, dedicated to the communities they serve. We feel that Kwik Trip will incorporate itself very well in the racing community through this partnership, and we are very excited to have them on board in such a prestigious capacity,” Kertscher said.

Fans will have the opportunity to watch 2021 Road America winner, Chase Elliott, battle it out with NASCAR’s future stars such as Cole Custer, Tyler Reddick, Christopher Bell, and Erik Jones, and superstars such as Kyle Busch, Martin Truex Jr., and, on the storied 4-mile, 14-turn road circuit.

Event details, ticket pricing, and camping information can be found at or by calling 800-365-7223. Anyone 16-years-old and under is FREE with a paying adult at the gate. Racing runs rain or shine.

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