INTERVIEW: UW-L Sports Marketing Professor Kevin King talks AP, NFL

Discussion about the handling of recent high profile cases

UW La Crosse Sports Management Professor Kevin King joined us live in the studio for News 8 at 5.

Kevin has 10 years of PR experience, including with the Minnesota Vikings.

Having worked for the Vikings, King was asked about his reaction to how the organization handled the Adrian Peterson case.

We also talked about the changing landscape for sports teams, and how social media is helping drive public opinion in these cases.

King says the organizations are used to handling cases a certain way, but will have to make a change in order to be successful.

The Sports Management Professor also talked about the importance of sponsors, and how they affect the actions of organizations.