Glazer worshipers now can light a candle to get a whiff
LA CROSSE, Wis. (WKBT) — Many donut connoisseurs believe no others can hold a candle to Kwik Trip’s Glazers, and the popular pastry now has a candle of its own.
That’s because Smith & Co. Candles LLC, a family-owned candle company based in Eau Claire, Wis., is partnering with the La Crosse-based Kwik Trip to sell Glazer-Scented candles online.
Smith & Co. owner Kenna Smith-Hoff said blending the two was a no-brainer — both are as important to her as the glaze is to a Glazer.
“My mom used to work for Kwik Trip, and my dad still does,” Smith-Hoff said. “Kwik Trip has been a huge part of my life since I can remember.”
She followed her parents’ footsteps to a nearby Kwik Trip when she was old enough to work.
“It was my first job, and I was with the company for three years. During that time, I met the love of my life and last year, I married him,” she said.
“One morning, on our routine stop at Kwik Trip, I had an epiphany while eating a Glazer to make it into a candle scent,” Smith-Hoff said.
The official Glazer Donut candle will be available for pre-sale at the company’s website starting Monday. The official launch will be on National Donut Day, June 5.
The scent includes top notes of sweetened milk, granulated sugar and pastry flour, middle notes of confectioner’s sugar and rich creamy vanilla, and bottom notes of fried dough, buttercream and sweet vanilla glaze, according to a news release.
Kendra Nedegaard, Kwik Trip’s digital content supervisor, said, “We’ve always loved the idea of branded candles. A few years back, this was actually one of our classic April Fool’s jokes. A few months ago, our team saw that Kenna was creating a donut-scented candle inspired by the Glazer, so of course we immediately needed samples.”
To satisfy the craving that comes with the fresh-baked scent, a coupon for a free donut will be included with each order, according to the news release.
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