Florida town of Mayo changes name to Miracle Whip

The town of Mayo, Florida, has become Miracle Whip, Florida, for a few days.

The tiny town in Florida’s Panhandle made the change as a prank/promotion in cooperation with the Kraft Heinz-owned mayonnaise alternative.

The effort reached its peak Saturday with the town of less than 1,500 residents announcing the name change, according to The Associated Press.

“We aren’t going to be boring Mayo anymore. We are going to be Miracle Whip!” Mayo Mayor Ann Murphy said in an interview with the AP. “I definitely think this will put us on the map.”

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While the city launched the tongue-in-cheek campaign with a straight face, city officials were also quick to admit the effort is ultimately a joke.

Town clerk Linda Cone confirmed to the AP that the name change is a joke and said it likely wouldn’t take long for Mayo residents to figure that out for themselves.

“Everybody knows everybody,” Cone said. “It’s been kind of difficult to keep everything under wraps.”

Representatives for Heinz-Kraft spent Saturday in the newly named town of Miracle Whip to record residents reactions to street signs and the name on the town’s water tower being changed over.

Residents who take the joke too seriously likely will get over it quickly once they realize Mayo is getting between $15,000 and $25,000 from Heinz-Kraft for city beautification measures.