Downtown Mainstreet celebrates 25 years of revitalization

Downtown Mainstreet holds annual luncheon celebrating 25 years

A local organization is celebrating a quarter century of growing business in downtown La Crosse.

Downtown Mainstreet celebrated its 25th anniversary today at its annual meeting and luncheon.

In addition to their usual annual awards Downtown Mainstreet gave out special ‘Making a Difference’ awards to four people for their contributions to downtown business over the past 25 years.

One of those awards went to former city planning director Larry Kirch who says he’s proud of how much the city has changed over the years.

“I think that everybody believed in downtown, that downtown could be a jewel. And I think the fact there was a plan in place in 1992, yeah, I think you could see what was going to happen. It wasn’t going to happen overnight and I think there were a lot of frustrations, there’s a lot of things we could’ve done better, but I think all in all as they say the proof is in the pudding,” says Kirch. “There’s still work to do, but La Crosse is just a fantastic community.”

Other honorees included L-H-I’s Don Weber, Western Technical College president Lee Rasch, and former Downtown Mainstreet Executive Director Bud Miyamoto.