Downtown Eau Claire’s #Root4EC! program promotes grand reopening

Eau Claire

EAU CLAIRE, Wis. (WKBT) — Downtown Eau Claire Inc. has crafted a digital content and marketing campaign, titled #Root4EC!, to encourage residents and visitors to support downtown’s reopening from the COVID-10 shutdown.
The campaign features a new Hookd Promotions video entitled “Portrait of Eau Claire.” It is an intimate portrait of downtown business owners who need community support after being closed for such an extensive period.
The campaign urges area residents and visitors to #Root4EC on social media. Another interactive feature of the campaign is a #Root4EC Facebook profile frame that will be available for personal Facebook profile photos.
Downtown businesses are taking extra steps to ensure safety for workers and patrons, such as sanitizing regularly, wearing masks and providing outdoor seating.
For more information, visit the campaign’s website  or contact Downtown Eau Claire at