Cousins Subs hopes to come back to La Crosse

LA CROSSE (WKBT) — Cousins Subs hopes to come back to the La Crosse area, according to a Monday press release.

The brand is looking for franchise partners in La Crosse, as well as Beloit, Eau Claire, Fitchburg, Hudson, Janesville, Lake Delton, Middleton, Sun Prairie, Watertown, Wausau and Wisconsin Dells.

“Having grown up in Wisconsin, I am proud to be Local at Heart,” said Christine Specht, CEO of Cousins Subs. “It’s time for us to look around at our home state and ask ourselves honestly, ‘what do we need to do to grow this brand further at home?’”

Cousins Subs Vice President of Development Joe Ferguson says the company has changed since it previously had locations here.

“There’s a big difference in the type of restaurant we build now compared to sites from our past in La Crosse,” Ferguson said. “We no longer consider in-line locations for new restaurants. Instead, we specifically look for sites that are more visible and have drive-thru capabilities.”

Cousins Subs is confident in the brand’s ability to thrive throughout the state. “We want to re-enter La Crosse with a successful, proven strategy that we as a company have invested in and fully stand behind,” he said. “Our new prototype location has seen tremendous success and we have the tools needed to pick the best sites.”

Cousins Subs currently has single and multi-unit development opportunities in the La Crosse area and select markets throughout Wisconsin. Interested franchisees are encouraged to inquire about growth opportunities and available markets by visiting

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