Check out WKBT-TV on Roku

The Roku platform represents an opportunity for content owners and publishers to reach their audience in a new, non-traditional way by using a broadband connection in the home to deliver high-quality content to television sets.

“The Roku Channel Store turns the Roku player into the world’s first open platform designed specifically for the TV,” said Anthony Wood, founder and CEO of Roku, Inc.

Roku estimates tens of thousands of its Roku players have been sold in Wisconsin.

Customers can add the WKBT-TV channel to their Roku player by going into the Roku Channel Store on their TV and look under the News section. The channel and its content are free.

Morgan Murphy Media is a Madison, Wis.,-based media company with TV stations in Madison and La Crosse Wis., Spokane, Yakima and Kennewick, Wash., and radio stations in Spokane and Platteville, Wis. Morgan Murphy Media also operates Madison Magazine, a monthly business and lifestyle publication.