Central grad Herlitzke debuts Ten Mile 3×3 Tournament

A month ago, Mason Herlitzke graduated from high school at La Crosse Central, and he’s already pulling off his first business venture.

He started his own LLC after he turned 18 this past school year–Ten Mile Enterprises, LLC– and at his family’s Duct Tape Lodge in southeast La Crosse, he’s put his passion for sports into hosting an officially sponsored Ten Mile 3×3 Basketball Tournament.

Three weeks ago, the land next to the lodge was just gravel. Fast forward to today, and a concrete court is hosting games with a steel wall behind the hoop to keep balls from rolling downhill into the woods.

With help from his dad and good friend Malik Reynolds, among others, they built everything themselves, and all in the last 17 days.

Herlitzke got 16 different teams to sign up to play, and he even went door to door with local businesses offering his pitch to get sponsors, and he ended up with a wall full of them.

“Even telling [those businesses] sometimes I don’t know what I’m doing, but I have to start somewhere,” Herlitzke said. “And I did tell people that, and I think a lot of small business around respect that, and they see a kid’s trying to go out and do their thing and build themselves up in the business world. For me, for these kids to make memories up here, I just want to have that excitement around the Ten Mile Tournament every year.”

Teams play first to score 21. Thursday was pool play, and the action continues Friday at Duct Tape Lodge from roughly noon to 8 pm with bracket play. Spectators can come watch for free. The event is also selling meal tickets and T-shirts.