Bucks bringing business boom to apparel stores

Wisconsin sports success helps merchandise fly off shelves at local store

LA CROSSE, Wis. (WKBT) – Wisconsin sports apparel stores are seeing business boom while the Milwaukee Bucks fight for the NBA Championship title.

At Pro Image Sports in Valley View Mall, the Store Manager says both the Bucks and the Brewers are bringing in buyers.

Bucks merchandise is flying off shelves ahead of Tuesday’s pivotal Game 6.

Anything with Giannis Antetokounmpo is a top seller.

“From his beginning, coming up through the league and coming over from Greece, he’s a story on his own, and his merchandise sells very well … I stock a lot of it,” says Store Manager Ryan Stephenson.

The championship merchandise that will come to Pro Image is made to order after one team wins the title.

If the Bucks win on Tuesday, the store will have that new merchandise by Thursday.