‘Boatload of La Crosse County’ campaign to promote tourism in region

Tourism officials hope people think of La Crosse County as a boatload of fun.

Explore La Crosse announced their 2019 marketing campaign titled ‘Boatload of La Crosse County’.

As part of the campaign, Explore La Crosse partnered with Sanborn Canoe Company of Winona.

The campaign will offer visitors the chance to win authentic experiences and products from La Crosse County and surrounding communities.

Tourism officials say the new campaign celebrates La Crosse’s landscape and the people that live here.

“We have some of the best in the area, some of the best paddling trails. I think people just need to have that initial sort of visit to realize what we have to offer,” said Brent Hanifl, Director of Media and Marketing for Explore La Crosse.

One winner will be chosen each month and each of the monthly winners will be entered to win a hand made canoe in a final drawing to be held next December.

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