Big Brothers Big Sister debuts new logo

A new look will help showcase a local organization’s mission.

Big Brothers Big Sisters across the country have unveiled new branding.

The change includes Big Brother Bis Sisters Seven River Region.

The organization pairs adult volunteers, known as bigs with children in need of mentoring, known as littles.

The hope is to remind people of their mission.

“What we found was a lot of the people and really most of the surveyed thought we either did something with preschoolers or toddlers,” said Jason Larsen, Executive Director of Big Brothers Big Sisters 7 Rivers Region.

Big Brother Big Sisters has been in the La Crosse area for nearly 50 years.