Altra donates $25,000 to Couleecap for those impacted by COVID-19

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LA CROSSE, Wis. (WKBT) —  For the past two years on the second Tuesday in October, Altra Federal Credit Union employees have spent their day volunteering at organizations in the communities they serve.

Due to COVID-19, Altra Gives Back Day 2020 will take a different form. In advance of the previously scheduled event on Oc. 12, Altra is distributing $100,000 to various organizations in the core markets they serve to provide direct aid to those in need.

“It’s about living the credit union mission of people helping people,” said Steve Koenen, Altra’s President/CEO. “We want to provide immediate assistance to those who are experiencing financial hardship.”

Altra provided a check for $25,000 to Couleecap Inc. to help those directly impacted by COVID-19. Couleecap assists with rent, food, auto loan payments, prescriptions and more.

“This is a great example of a local partner addressing local needs. As many people still struggle with unemployment in our area, the generous donation from Altra Gives Back Day will allow us to swiftly respond,” said Hettie Brown, Couleecap Executive Director. “Other forms of support, like unemployment benefits, can take a long time to get to people and are usually short-term benefits. This money will fill that gap, keeping families in their homes, keeping food on the table, and keeping the heat turned on this winter.”

Altra further donated $25,000 to organizations in each of their other three core communities of Rochester, Clarksville, Tenn., and Tyler, Texas.

Altra is also giving back to their employees, who will be given this day off as a wellness day.

“We are extremely proud of our employees and their accomplishments this year. Many have been challenged to assist members on the front lines at each of our branches. Others worked from home to assist our members while also juggling home school and day care,” stated Kevin Strangman, Executive VP, Administration at Altra. “We wanted to recognize their resilience by giving them the day to rejuvenate and take care of themselves.”

All Altra offices and the Member Contact Center will be closed Oct. 12. Altra’s 24/7 ATMs and Night Deposits will be available for member use at office locations.