‘Al’s Musky Challenge’ raises money for five local non-profits

LA CROSSE, Wis. (WKBT) – A local fundraiser is hooked to helping the community.

La Crosse Rotarian, Al Louis, is heading up to Lake Vermilion in Minnesota for some musky fishing.

But this trip is about much more than a summer getaway.

From July 26th through August 28th, for every musky he catches, he will donate $100 to the second annual Al’s Musky Challenge fundraiser.

With the help of pledges made by other Rotary members and people in our community, he’s raising money for five local non-profits.

These include Mobile Meals, BSA Gateway Area Council, La Crosse Public Education Foundation, Family and Children’s Center, and New Horizons Shelter and Outreach Centers.

Louis says helping these organizations is more important than ever.

“It’s been really hard for non-profits this year. With COVID and all the things going on, they haven’t been able to have any events. And it’s even hard to ask for money because businesses are closed. How do you ask for money?”

Last year Al’s Musky Challenge raised $4,000 which benefitted the 2019 Diaper Drive for The Parenting Place.

He says with the help of others, his goal is to raise $40,000 this year!

To learn more about the challenge, and how you can participate, click here.

Louis says it takes 10,000 casts to catch one Musky.

Last year he was lucky enough to catch four!