Alice in Dairyland promotes National Ice Cream Month at The Pearl

LA CROSSE (WKBT) — July is National Ice Cream Month and Wisconsin’s newest department of agriculture ambassador is inviting you to snag a scoop.

Taylor Schaefer is the 75th Alice in Dairyland. For the next year, she will travel to places like La Crosse’s The Pearl to promote the state’s over $100 billion dairy industry.

If you’re going out for a scoop or two this month, Schaefer says to look for the “Proudly Wisconsin Dairy” badge.

“That signifies that your product is made here in the state,” Schaefer said. “It’s not only a sustainable and delicious decision, but it also helps drive local communities and support Wisconsin’s producers, processors, and small businesses.”

Schaefer says Wisconsinites enjoy over 21 million gallons of ice cream every year. The average American eats about four gallons a year, according to the International Dairy Foods Association.

Recent News Headlines from News 8 Now 

La Crosse School Board to talk budget at Monday meeting 

TSA PreCheck enrollment event coming to La Crosse Regional Airport 

Public hearing planned for Capital Improvement Budget in La Crosse 

Temporary parking changes in La Crosse during maintenance