The Green Bay Packers announced Monday it plans to increase ticket prices for the 2014 season.
Invoices sent to season-ticket holders this week include a brochure from the Packers, which details the new pricing, discusses next season’s home opponents and discusses the team's review of its playoff ticket invoicing procedures.
General seating area tickets will increase $3. Here are the costs for tickets for the 2014 season:
End zone seats: $77
South end zone, 700 level: $85
End zone to the 20-yard line: $92
Between the 20-yard lines: $100
The Packers pointed out that around the NFC North for the 2013 season, the best sideline seat for the Bears was $190, Vikings $150 and Lions $119.
“Our goal for ticket pricing is to be just below the League average,” Murphy said in the brochure. “With this increase, we project to rank 17th in average ticket price, which accomplishes the goal and maintains a fair visiting team contribution, as well. We’re confident our top-rated Lambeau Field experience remains a great value for (ticket holders).”
The Packers are still reviewing their playoff ticket invoicing procedures, but the team anticipates offering a "pay as we play" type of option for ticket holders that have payment applied only when a game is certain to occur.
The Packers had trouble selling out the Jan. 5 home wild-card game against the San Francisco 49ers before sponsors stepped in and bought the remaining tickets, ensuring the game would not be blacked out in most Wisconsin TV markets. Team policy required the purchase of two possible home playoff games, with any games that are not played credited to next year's season ticket purchase.
While the policy is still under review, the Packers said they anticipate having payment applied only when a game is certain to occur.
The Packers, Indianapolis Colts and Cincinnati Bengals all needed an extra day to sell out their home playoff games this past season. In each case, corporations stepped up to buy big blocks of the remaining tickets, including retailer Meijer in Indy, Associated Bank in Green Bay and P&G in Cincinnati.
NFL Commissioner Roger Goodell was asked why it was so difficult to sellout a playoff game.
"Those were mistakes that were made by us, the NFL and our clubs," he said last week." What we have to do is recognize that technology has changed and that we have to use technology more efficiently and more intelligently to make sure we don't put our fans in that kind of position. ... We shouldn't be in that position, and that's on us, and we have to fix it, and we will."