To Geschickter, the choice among potential partners was a no-brainer. He and his co-owners opted for Richard Childress Racing and a switch to Chevrolet. The success Furniture Row Racing had last year as an RCR partner was only a part of the equation.

"I was kind of predisposed anyway," Geschickter said. "Richard has kind of been my mentor. Even 20 years ago, for some reason, when I had a question in the business, he was the guy that would invite me to his office.

"I asked him one day, 'You're awful nice to me - why are you doing all this?' And he said, 'Well, once upon a time I had to sell my living room furniture so my family would have Christmas, and I like what you all are doing, boot-strapping, and I want to help you.'"