Thousands of pieces of Super Bowl gear are once again coming from the Coulee Region.
Wincraft in Winona, Minnesota, started pumping out Baltimore Ravens and San Francisco 49ers memorabilia right after the games finished last night.
It's nothing new. The company is the NFL's oldest licensee and has been doing this for more than 30 years.
In that time they've developed at least 150 items for each team some of which they create 20,000 pieces.
"One of the things that fans do immediately and our stores love it, the minute their team wins, they're going to buy more of their team merchandise and the markets knew they were going there, so they stocked up a little bit more," said Dave Schipper, Wincraft’s vice president of project management.
Wincraft will be working on this for about two weeks, then they get to do it all over again.
"When Super Bowl night comes, we're all coming in at 2:30 in the morning and getting everything going and everything out hopefully the next day and for 2-3 days it gets really busy around here, because we're shipping out a lot of stuff all over the country," said Mike Anderson, a thermal cutter at Wincraft.
New this year, Wincraft made the towels that were in the locker room after the game. They will do it again for the Super Bowl champions too.