600 student athletes received some financial support Monday night.
UW-La Crosse Athletics hosted it's annual Roundball Rumble on the River at the Waterfront.
It's a night to watch the college basketball national championship on TV's donated by Wettstein's while donors can get to know some of the athletes.
The athletic director says it's one of the two biggest fundraisers of the year, but hopes the night isn't just about the money. "More than anything we want people to come and have a good time and hopefully then next year they'll want to come back. We want to create a customer base that are a group of fans and supporters who enjoy our program and especially enjoy this event and something they put on their calendar each year and look forward to," said UW-L Athletic Director Josh Whitman.
News 8's Gregg Wavrunek emceed the event.