Is Sepp Blatter angling for another term as head of world football?
The 77-year-old vowed at the 2011 FIFA presidential elections, where he stood unopposed after a bribery controversy ruled out his only rival, that this would be his fourth and final four-year stint in office.
However, this week he hinted that he has "a mission" to fulfill and said he feels "young enough to be in this office."
And he fueled speculation that he may stand again with comments in Friday's release of the FIFA Weekly magazine, in which he said the African and Asian regions deserved more representation at World Cup finals.
Blatter, who has stayed in power since 1998 by vowing to take FIFA's showpiece tournament to all parts of the world, criticized Europe's overwhelming presence in relation to its lesser number of member associations.
Europe will have 13 of the 32 places on offer in Brazil next year, while South America has four plus the possibility of another via a playoff with fifth-best Asian side (Uruguay vs. Jordan).
Africa has five berths, while CONCACAF has three plus a playoff with the top Oceania team (Mexico vs. New Zealand).
"From a purely sporting perspective, I would like to see globalization finally taken seriously, and the African and Asian national associations accorded the status they deserve at the FIFA World Cup," Blatter wrote in an article looking at the future of the sport.
"It cannot be that the European and South American confederations lay claim to the majority of the berths at the World Cup (18 or 19 teams), because taken together they account for significantly fewer member associations (63) than Africa and Asia (100)."
Blatter argues that Africa will never fulfill its promise on the biggest stage unless it is given more opportunities.
"Africa, the confederation with the most member associations (54), is woefully under-represented at the World Cup with just five places. As long as this remains the case, African sides may never win an intercontinental trophy, regardless of progress on the playing side," he said.
"This flawed state of affairs must be rectified. At the end of the day, an equal chance for all is the paramount imperative of elite sport."
Blatter's attempts to curry favor with his traditional powerbase could be seen as the beginning of a bid to sound out support for another tilt at the presidency, according to Spanish football journalist Begona Perez.
"I think that's Blatter being Blatter. Every time he makes a statement there are second thoughts," she told CNN World Sport.
"Maybe he might be thinking he needs his African friends to run for a new presidential election. He's trying to be nice to people he needs for a vote.
"With him you never know, but he works well behind the scenes."
Having given North America its first staging in 1994, FIFA's bid to take the World Cup to new countries continued two years later, while Blatter was still its General Secretary, when South Korea and Japan were awarded the 2002 tournament -- the first time it was held in Asia.
Africa's turn came in 2010 when South Africa was host, and the Middle East will get a go in 2022 when Qatar will stage it -- a controversial decision that has led to a likelihood the event will be switched from its traditional summer slot due to the Gulf state's intense heat.
Russia will be the first East European nation to host the World Cup in 2018, and it has come under scrutiny already due to the country's new legislation that many say discriminates against gay people -- FIFA's statutes forbid this in member nations.
Russia also has a problem with racist behavior by its football fans, which was highlighted this week when CSKA Moscow was charged by European football's ruling body UEFA after Manchester City's Yaya Toure complained of being targeted with monkey chants.
Toure, whose Ivory Coast team is hoping to qualify for a third successive World Cup in Brazil, suggested a boycott for 2018 if Russia could not stamp out its racist elements.
However, Chelsea manager Jose Mourinho said Friday that such an action would be a backward step.
"I respect his opinion, but I disagree. The history of football was made equally by many races. And the black players have a fantastic contribution of what football is," the Portuguese told reporters ahead of his team's English Premier League clash with City on Sunday.
"The World Cup is the biggest expression of national team competitions - races, people from different parts of the globe, people from every continent. And the black players are very, very important for that.
"Who is more important, the billions of people in love with the game around the world? Or a few thousand that go to football stadiums and have disgraceful behavior in relation to black players.